Do you also want an answer to this question?

We know how important it is to know if a particular type of content works or not. For a small business, it is not easy to invest so much money in something that doesn't work at all.

It differentiates the process of content marketing for a big company and a smaller one. The big companies can invest money on something and then test if it works or not. Most of them work by analyzing the results they get after testing. But, a small company works on the basis of researches that are already happened in the market.

Like, you are reading this article to know if Ebooks really work or not, isn't it?

The answer is yes, they are working and people are downloading them to learn something new. People have also started looking for interesting Ebooks in niches that were untouched. For example. Travel niche had only a few companies that were focusing on selling Ebooks. But, now more and more players are coming in the market who are generating leads with the help of Ebooks.

Similarly, in the cooking niche, we are seeing a huge growth in the number of Ebooks created every year. What makes Ebooks interesting is the portability and nature of content that is delivered through them. The readers will not be bombarded with extra information and only a small topic is covered that helps the readers in learning about a new dimension.

Now, how would you create an Ebook?

Don't worry, we have the solution for everything that you worry about. Just make sure to keep in mind about the funnels that you will be creating with that Ebook. An Ebook contains only a small topic and thus might attract a lot of leads through it. But, not all of them would get converted to your final customers.

Thus, your sales funnel should be effective enough to filter out people based on their purchasing capability. The content part you can leave on some Ebook content providers. They would help you in ordering content for your ebook through their Ebook writing services.

We would not suggest you hire additional content writers having knowledge of writing ebooks as it might increase the overall burden on you. Outsourcing content can save you from the extra burden and the quality would remain the same. Last time we had a call with one of our client and they were satisfied with the Ebook content writing services providers.

It depends on your business model to keep the Ebooks for free or paid. Some companies charge a bit to filter out leads at the first point itself. Else, it takes a lot of effort to filter leads at a later stage of the sales funnel.

We hope this would solve all your doubts but if you still have some then can share them in the comment box. We would be happy to help you in all the ways possible. Also, you can subscribe to our mailing list to get our newsletter right in your inbox which is full of tips, tricks and strategies related to content writing services In India.